top of page
  • Writer's pictureCristina Waldner

Online Shop and Fundraising Initiative Launch

I am beyond excited to announce my new line of Beautiful Complicated Life merchandise! This has been on my “vision board” for over 2 years and I can’t believe it’s finally happening. In all of the uncertainty this year, a lot of personal life goals have been put on hold. It has taken a lot of mental energy to pivot and figure out my next move. I have always wanted to create merchandise that encompass my blog’s message of empathy and positivity. Strangely enough, this holiday season turned out to be the time to make that dream a reality.

In these last few weeks, I’ve had the privilege of working with some extremely talented and beautiful souls to design a product line that would be as stylish as they are timeless. Special shout out to @janeandrose_ and @js.letterco for collab-ing with me! To see the items and snag one for yourself, visit my Online Etsy Shop.

Dreaming about my own line, I always knew I wanted to raise awareness for spinal muscular atrophy. When a medication for SMA was announced 5 years ago, I let myself Hope again for a potential treatment. Advances are being every day and I have decided to donate partial proceeds of the items to Cure SMA Canada, an organization committed to life-changing research for SMA. Depending on the item you purchase, proceeds ranging from 30%-75% will be donated to Cure SMA Canada. Give the gift of Hope this Christmas Season, because I can’t think of any other year we need more light in the world than 2020.

Since launching this morning, I have been overwhelmed (in the best possible way!) by the love and support you all have shown! Make sure to follow on me on Instagram and Facebook for the latest updates.


Crissi xo


bottom of page